Unbrand Yourself: Screw Logos, Build a Wardrobe That’s You

Logos are everywhere—plastered on tees, hoodies, bags—like a neon sign screaming, “I’m rich!” But it’s a scam. You’re not a walking ad; you’re an unperson. Time to ditch the hype and wear what’s real.

Veblen’s Ghost: The Status Game Never Died

Thorstein Veblen saw it coming a century ago: the rich flex with useless crap to prove they don’t work. Back then, it was corsets and frills—pure “look at me” vibes. Now? It’s logos on everything. Same game, new players. Luxury brands took Veblen’s leisure class theory and ran it into the ground, making “mass luxury” so every wannabe can play. Social media’s the fuel—everyone’s chasing clout with $500 tees that say nothing but “I belong.” Screw that. It’s status over substance, and it’s gone viral.

Modern Fashion’s Lazy Luxury

Luxury brands today? Lazy as hell. Slap a sans-serif logo on a hoodie, crank the price, call it “design.” It’s not. It’s a shortcut to “cool” without the guts to innovate. Creative directors? More like logo lords, obsessed with making the peacock’s feathers louder, brighter, bigger. No meaningful design—just trolling customers with higher price tags. You’re not buying style; you’re buying a billboard. And when everyone’s got the same logo, you’re not special—you’re a clone.

What’s This Doing to You?

Your wardrobe’s a status update, not a story. Logos drown out who you are, turning you into a hype clone. It’s not “I’m unique”; it’s “I bought in.” Next time you grab that logo tee, ask: “Is this me, or just the ‘gram talking?” Spoiler: It’s the ‘gram. You’re better than that.

The Fix: Minimalism with Guts

Here’s the rebellion: strip the noise. Build a wardrobe that’s you—quality, comfort, meaning. No logos, no bullshit. Just tees that fit your vibe, jackets that last, pieces that scream you without a brand’s script. Minimalism’s not some bland beige trend; it’s badass. It’s saying, “I don’t need your label to be me.” Pick stuff that feels good, looks sharp, and tells your story—not some corporate fairy tale.

Make It Yours

• Ditch the Logos: Stop being a brand’s billboard.
• Grab Quality: Solid fabrics, clean cuts—no flashy tags required.
• Own Your Vibe: Wear what clicks with you, not what’s trending.

Be an Unperson

Next time you’re tempted by that overpriced logo drop, pause. Is it you, or just hype? Be an unperson—wear what’s real, not what’s selling. Your wardrobe’s your turf. Claim it.