Unfollow the Hype: Build a Wardrobe That Means Something

Trends? They’re a trap—here today, gone tomorrow, leaving your wallet empty and your vibe stale. From shredded designer tees to logos that scream “I’m better than you,” fashion’s a game of keeping up. But who’s it for? Not you. It’s for the scroll, the likes, the invisible crowd you’ll never meet. Let’s ditch that noise and build a wardrobe that’s real—because you’re not a billboard, you’re an unperson.

Veblen’s Ghost: The Status Game Never Died

Economist Thorstein Veblen clocked it back in the day—the rich flex with useless clothes to prove they don’t work. Corsets, frilly dresses—stuff that screamed “I don’t lift a finger.” Fast forward, and we’re still playing that game. Luxury athleisure for folks who don’t sweat, giant logos you can spot from Mars, Balenciaga’s holey tees that cost more than your rent. It’s all conspicuous consumption—dressing to look rich, not be rich. Social media’s made it worse, turning every tee into a status signal. Screw that.

The Drip Delusion: Clout Over Comfort

“Hard fits” and drips are the new corsets—useless, overpriced, and all about clout. Everyone’s chasing that leisure-class glow, frowning on honest work while posing like they’ve got it made. Oversized tees, cropped tops, baggy pants—it’s the same damn uniform, algorithm-fed and influencer-approved. They’re not dressing for identity or comfort; they’re dressing to flex. But here’s the rub: looking rich isn’t being rich. It’s just a fast track to broke.

Why Purpose-Driven Beats Hype-Driven

Your wardrobe should be you—not some influencer’s script. Purpose-driven means picking pieces that fit your life, your vibe, your truth. Here’s why it’s the move:

  • Real Expression: Trends choke your style. Wear what screams you, not what’s “in.”
  • Less Stress: No racing to keep up—just clothes that feel right, every time.
  • Quality Over Clutter: A few solid pieces beat a pile of trendy trash that dies fast.

Build It Right

  • Know Your Vibe: What’s your life? Your style? Stick to what fits you, not TikTok.
  • Grab Timeless Shit: Neutral tees, denim that lasts—stuff you’ll rock for years.
  • Quality, Not Logos: Skip the brand flex. Go for fabrics and fits that hold up.
  • Make It Yours: Add your flavor—colors, cuts, designs that feel like you.

Purpose Over Pretense

Trends fade; you don’t. Build a wardrobe that’s your story, not some hype machine’s. Next time you’re eyeing that “must-have” drip, ask: “Is this me, or just the ‘gram talking?” Be an unperson—dress for your life, not their likes.

Back to blog