The Journal
A Collection of our thoughts on design and culture.
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The Cornerstone
Nov 20, 2025
The tension of the 'ii,' the pull of the 'V,' the release of the 'I.' It’s the entire story in three chords. A deep dive into the ii-V-I progression as the fundamental grammar of jazz—the shared structure that enables creative freedom.
2 min read
An Ode to the Tangible Artifact
Nov 18, 2025
Before the cloud, data had weight. The 3.5-inch diskette was a memento of control. An exploration of how its 1.44MB limit was not a bug, but a feature that forced a ruthless discipline of curation and commitment.
2 min read
The Pursuit of the Tactile
Nov 14, 2025
The real ones are building an instrument, not a peripheral. A look at the mechanical keyboard community's obsessive pursuit of a perfect feel—a harmony of the acoustic "thock" and the granular "tactility" of the switch.
2 min read
A Language of One
Nov 14, 2025
On the early boards, you were "elite" or you were a "lamer." The language itself was the firewall. A secret history of "Leetspeak," exploring how a coded vernacular became a self-selecting interface and a signal of mastery.
2 min read
The Unquantifiable "Feel"
Nov 12, 2025
You can't quantize it. You just know it when you feel it. A deep dive into the J Dilla swing—the ghost in the drum machine. An exploration of the "perfect error" and how it shifted the sound of modern music.
2 min read
An Argument for the Single Tool
Nov 12, 2025
An argument for essentialism, told through a single, humble tool. The carbon steel wok is not a pan; it's a complete system. We explore how its severe limitations force a deep mastery of technique over technology.
2 min read
Less, but better
Nov 10, 2025
A study of the Braun audio grid as a quiet rejection of "packaging." We explore Dieter Rams's philosophy of "less, but better" as a moral argument for utility, and how the difficult art of removing the non-essential creates its own timeless aesthetic.
2 min read
The Geometry of Suspense
Nov 10, 2025
Before Saul Bass, title sequences were a list of names. He turned them into a prologue. A look at how Bass used jagged lines and fragmented type to translate a film's core emotion, proving that abstract forms can tell a complex story.
2 min read
A System of Readiness
Nov 4, 2025
An analysis of the professional kitchen's core philosophy: mise en place. We unpack how this rigorous system of preparation is not a constraint, but the very foundation of creative freedom and mastery under pressure.
2 min read
The Architecture of Cool
Nov 4, 2025
A study of the Blue Note visual system. It explores how designer Reid Miles used rigid typographic grids—not to mimic jazz, but to contain it. A lesson in how structure, not chaos, defined the architecture of cool.
2 min read














